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Tuesday, June 29, 2004

Worst. Ad. Ever.
So I watched the Bush-Cheney Hitler ad, "The Coalition of the Wild-Eyed," last night. Captioned "The faces of John Kerry's Democratic Party," the ad juxtaposed images Al Gore, Michael Moore, Howard Dean, Dick Gephart, and John Kerry alongside that of Hitler footage, the latter said to be gleaned from MoveOn.org. It's main premise, presumably, is to imply some sort of similarity between the wild-eyed rantings of the Democrats and the Fuhrer and contrast those images with a vision of clear-eyed, smiley George Bush, whose footage at the end is accompanied by saccharinely sweet music -- the kind you hear at the end of an Allegra commercial where some sinus-free lass is bounding blythely through a midsummer wheat field dotted with scarlet poppies and periwinkle cornflowers.

The commercial is absurd on several levels. Are the geniuses who actually created this thing truly banking on swaying voters with it?

Those who paid attention to MoveOn.org furor will remember that the ad, submitted as part of a contest sponsored by MoveOn.org, was never endorsed by MoveOn, and actually was denounced as tasteless, vile and inappropriate. The ad was not used in any instance by any Democratic organization or candidate and yet its images are now being deployed and given prominence by the very people who spewed such voluminous amounts of vitriol against it 6 months ago? Those with good memories will view this attempt as tasteless, vile and inappropriate.

Those who have no recollection whatsoever of the MO contest but have some shred of rational reasoning within their being will find the Bush-Chene-Hitler ad tasteless, vile and inappropriate.

Those who have been paying any attention at all to the Iraq debacle, the reports of the 9/11 commission, the raping of the environment, the arrogant flouting of the international community, the transparent lies to the people, will not be bothered at all by the images of Gore, Dean, Moore et all; indeed, those who have been paying any attention at all to the horrendous way this country has been run since 2000 will -- as I did -- find themselves relating to those Democrats, find the interspersed images of Hitler weirdly out of place and despicable, and find that music and message at the end -- that it's a time for optimism -- disingenuously deluding, idiotically surreal, disturbingly inane.

And those who actually believe the false claims in the ad to be valid and justified? Bush deserves every bit of that asinine contigency as a constituency.

posted by claudine |Added at 1:34 PM| | politics

 
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